Getting your business branding right as a solopreneur is crucial—it's the difference between being seen as just another service provider and standing out as a trusted, memorable authority in your industry. Your brand is the story people remember when you're not in the room, so make sure it reflects your unique value and vision from the start.
When done right, your brand is your biggest business asset. Think Nike, Coke, Oprah. Brands with a strong purpose are 4.1 times more likely to be trusted, four times more likely to be purchased, 4.5 times more likely to be recommended, and six times more likely to be protected.
This workshop is for existing business owners who want to take their company to the next level.
In our workshop, we'll give you more than a few tips on branding your business better, so come ready to work. In our ever-evolving digital landscape, it may be time for a brand refresh because your brand is not just a symbol; it's the driving force behind your entire enterprise and the one you're building.
Our branding workshop will help you assess your brand's strengths and weaknesses to improve it and identify when your brand needs a refresh or a complete overhaul.
Three key takeaways:
- Your brand is about your audience as much as it is about you
- Sometimes, your brand needs a refresh, and sometimes, you need a rebrand
- Your brand isn’t static; it’s ever-evolving - because you and your audience are
Hosted by SecondAct|Women, led by Insider member Gili Wolf at Alkimie
At Alkimie, we transform brands from the inside out. Brands don’t need to apologize for showing up as their whole selves. When you define your own terms, you become the brand that makes the noise instead of getting drowned out by it. We’re one part creative direction, one part strategic execution, and all parts support system.
We specialize in Brand Strategy, Art Direction, Marketing Strategy, and Content Strategy.
LinkedIn link: https://www.linkedin.com/company/the-alkimie-collective/

Welcome to SecondAct|Women's event page inside Colorado-owned EZregister. Here you'll find all our events saving you money on fees (from when we were at Eventbrite).
Grab a ticket, and we'll see you soon!
Barbara Brooks, founder
Getting your business branding right as a solopreneur is crucial—it's the difference between being seen as just another service provider and standing out as a trusted, memorable authority in your industry. Your brand is the story people remember when you're not in the room, so make sure it reflects your unique value and vision from the start.
When done right, your brand is your biggest business asset. Think Nike, Coke, Oprah. Brands with a strong purpose are 4.1 times more likely to be trusted, four times more likely to be purchased, 4.5 times more likely to be recommended, and six times more likely to be protected.
This workshop is for existing business owners who want to take their company to the next level.
In our workshop, we'll give you more than a few tips on branding your business better, so come ready to work. In our ever-evolving digital landscape, it may be time for a brand refresh because your brand is not just a symbol; it's the driving force behind your entire enterprise and the one you're building.
Our branding workshop will help you assess your brand's strengths and weaknesses to improve it and identify when your brand needs a refresh or a complete overhaul.
Three key takeaways:
- Your brand is about your audience as much as it is about you
- Sometimes, your brand needs a refresh, and sometimes, you need a rebrand
- Your brand isn’t static; it’s ever-evolving - because you and your audience are
Hosted by SecondAct|Women, led by Insider member Gili Wolf at Alkimie
At Alkimie, we transform brands from the inside out. Brands don’t need to apologize for showing up as their whole selves. When you define your own terms, you become the brand that makes the noise instead of getting drowned out by it. We’re one part creative direction, one part strategic execution, and all parts support system.
We specialize in Brand Strategy, Art Direction, Marketing Strategy, and Content Strategy.
LinkedIn link: https://www.linkedin.com/company/the-alkimie-collective/