Storytelling for women over 40 is more than just sharing experiences—it's a powerful tool to reclaim, reshape, and amplify our narratives in a world that often overlooks us. In careers and entrepreneurship, these stories redefine success, challenge outdated stereotypes, and inspire a new generation of women to lead boldly and unapologetically.
In this workshop, former editor/reporter at the Los Angeles Times, Kastle Waserman, will help you master your storytelling skills to amplify your voice and showcase the power, skills and values you bring to the table, whether it's a job interview, new client call, or networking event. After this session, you will have a story to tell and, in ONE SENTENCE, the new elevator pitch.
3 Takeaways:
Unlock your professional story to transform your career journey into an epic tale.
Tell your story in one line.
Tell stories from your past successes to demonstrate your value - without sounding "braggy."
So, what do we mean by stories?
Stories are your elevator pitch, your personal brand story and your professional story. They are all of them, and we have plenty of stories to share at forty-plus. It's a matter of what stories to tell and when. Build professional storytelling skills to share your story in a "one-line" that compels others to want to learn more about you.
Get a "Write Your Story" template.
Come with old school paper and a pen or have your device ready for notetaking.
Pssssst! More than half (55.9%) of working women encountered ageism after surpassing 21 years in their careers.
Women need to communicate their experience effectively as an asset. Enter storytelling. Women with more seasonal career experience will have more stories to tell than their younger, less-experienced counterparts. Still, they have to know how and when to share these stories in a way that's helpful to a potential employer, manager, or client to be chosen, seen, and valued for their voice.
Hosted by SecondAct|Women and led by Insider Member Kastle Waserman
About workshop leader Kastle Waserman
She helps career women break through communication blocks to acquire more clients, nail job interviews, and network better through the power of storytelling. Kastle is a writer and marketing consultant with over a decade of experience as a copywriter and marketing strategist in the corporate world. She holds a degree in marketing from UCLA. She’s a journalist and former editor/reporter at the Los Angeles Times and currently writes for Westword, Avid Lifestyle, and Su Casa Magazines. She believes in the power of stories to help businesses and individuals better connect and share how they can improve people’s lives. Her company, Kastle Productions, offers programs to help business owners and individuals build storytelling skills and one-on-one marketing strategy consulting and copywriting services. Kastlewriter.com
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Barbara Brooks, founder
Storytelling for women over 40 is more than just sharing experiences—it's a powerful tool to reclaim, reshape, and amplify our narratives in a world that often overlooks us. In careers and entrepreneurship, these stories redefine success, challenge outdated stereotypes, and inspire a new generation of women to lead boldly and unapologetically.
In this workshop, former editor/reporter at the Los Angeles Times, Kastle Waserman, will help you master your storytelling skills to amplify your voice and showcase the power, skills and values you bring to the table, whether it's a job interview, new client call, or networking event. After this session, you will have a story to tell and, in ONE SENTENCE, the new elevator pitch.
3 Takeaways:
Unlock your professional story to transform your career journey into an epic tale.
Tell your story in one line.
Tell stories from your past successes to demonstrate your value - without sounding "braggy."
So, what do we mean by stories?
Stories are your elevator pitch, your personal brand story and your professional story. They are all of them, and we have plenty of stories to share at forty-plus. It's a matter of what stories to tell and when. Build professional storytelling skills to share your story in a "one-line" that compels others to want to learn more about you.
Get a "Write Your Story" template.
Come with old school paper and a pen or have your device ready for notetaking.
Pssssst! More than half (55.9%) of working women encountered ageism after surpassing 21 years in their careers.
Women need to communicate their experience effectively as an asset. Enter storytelling. Women with more seasonal career experience will have more stories to tell than their younger, less-experienced counterparts. Still, they have to know how and when to share these stories in a way that's helpful to a potential employer, manager, or client to be chosen, seen, and valued for their voice.
Hosted by SecondAct|Women and led by Insider Member Kastle Waserman
About workshop leader Kastle Waserman
She helps career women break through communication blocks to acquire more clients, nail job interviews, and network better through the power of storytelling. Kastle is a writer and marketing consultant with over a decade of experience as a copywriter and marketing strategist in the corporate world. She holds a degree in marketing from UCLA. She’s a journalist and former editor/reporter at the Los Angeles Times and currently writes for Westword, Avid Lifestyle, and Su Casa Magazines. She believes in the power of stories to help businesses and individuals better connect and share how they can improve people’s lives. Her company, Kastle Productions, offers programs to help business owners and individuals build storytelling skills and one-on-one marketing strategy consulting and copywriting services. Kastlewriter.com